- 01
Gamers utilize an average of four to five distinct information sources before purchasing a new title, reflecting a shift away from single-channel marketing reliance.
- 02
YouTube is the primary discovery platform for 52% of gamers and is ranked as the most trusted source of information.
- 03
Purchasing decisions are driven by risk mitigation, with 40% of players prioritizing established franchises and 25% favoring games from respected developers.
- 04
Demographic discovery habits vary significantly, as gamers aged 18–24 are twice as likely to use TikTok and Instagram for news compared to those aged 34–44.
- 05
Gender influences platform preference, with women being 13% more likely than men to use TikTok for game discovery.
- 06
Consumer trust is fragmented and platform-agnostic, as gamers often view social media platforms like TikTok and X with skepticism, placing their trust in individual creators rather than the platforms themselves.