Updated Mar 17, 2026 by GREE
GREE acquired OpenFeint for $104 million to transform from a Japan-centric platform into a global social gaming network targeting an eventual user base of 800 million.
The acquisition integrates OpenFeint’s existing infrastructure, which as of April 2011 included 75 million users, 5,000 games, and a network of 19,000 developers.
GREE’s strategy is driven by the rapid growth of the global smartphone market, which is projected to reach nearly 100% penetration in North America by 2014.
The deal leverages OpenFeint’s established U.S. market position, including strategic partnerships with major carriers such as AT&T and Verizon Wireless.
GREE plans to integrate its expertise in monetization and engagement into the OpenFeint platform while reducing porting costs for developers through aligned platform specifications.
The company is pursuing a dual-track growth strategy that combines platform expansion through alliances with partners like Tencent and mig33 alongside internal game development in Japanese and international studios.
GREE acquired OpenFeint for $104 million to transform from a Japan-centric platform into a global social gaming network targeting an eventual user base of 800 million.
The acquisition integrates OpenFeint’s existing infrastructure, which as of April 2011 included 75 million users, 5,000 games, and a network of 19,000 developers.
GREE’s strategy is driven by the rapid growth of the global smartphone market, which is projected to reach nearly 100% penetration in North America by 2014.
The deal leverages OpenFeint’s established U.S. market position, including strategic partnerships with major carriers such as AT&T and Verizon Wireless.
GREE plans to integrate its expertise in monetization and engagement into the OpenFeint platform while reducing porting costs for developers through aligned platform specifications.
The company is pursuing a dual-track growth strategy that combines platform expansion through alliances with partners like Tencent and mig33 alongside internal game development in Japanese and international studios.