Updated Mar 17, 2026 by Drake Star Partners
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Report · January 1, 2024
Published by Drake Star Partners
I’m ready to craft a comprehensive synthesis, but I’ll need the remaining section summaries to capture the full scope, findings, and conclusions of the Global Sports Tech Report 2024. Could you please provide the rest of the section-by-section summaries?
PROVEN TRACK RECORD IN SPORTS TECH M&A AND GROWTH FINANCING ADVISORY * PARIS FC SPIIDEO M spiketrap WILDMOKA MAJORITY ACQUISITION BY* PRIVATE PLACEMENT LED BY SALE TO SALE TO C BACKLIGHT reddit AGACHE RedBull CIPIO PArTNeRS LVMH PSG Audience AI / SaaS URBAN SPORTS CLUB Videndum SALE OF LIGHTSTREAM GROWTH BY RAINMAKERapi.stream INVESTMENT BY verdane PSG Xsolla SportsTech/SaaS O animca ECHTRA WGT MEDIA -EXIT GAMES LIGHTSTREAM ARANDANDS 7NXT AAA Game Developer SALE TO MINORITY SALE TO EQUITY SALE MAJORITY SALE TO INVESTMENT BY CS VITEC Asset Managers ALETO OC T2 SLIGHTLYMAD TOPgolF skillz Hedge Funds Oakley Capital zynga STUDIOS SportsTech Gaming/SaaS . + PRIVATESPORTSHOP Onef elgato CLOONG BLAST newmcove Achillingo Sell your videos, Live & On-Demand PRIVATE PLACEMENT SALE TO PRIVATE PLACEMENT PRIVATE PLACEMENT SALE TO SALE TO pechelINDUSTRIES URBAN CORSAIR VEKSTFONDEN EA partech HVVENTURES CCAPITAL WALVIS MAKI.VC HER FitnessFirst Online Sports Retail Content Streaming / Esports Gaming/Esports 0 O 00 Note: Some transactions executed by current Drake Star Partners employees while employed at other firms * A Partner at Drake Star was an investor in the selling ownership consortium
A THOUGHT LEADER IN SPORTS TECH DEAL MAKING OUR INSIGHTS AND EXPERTISE ARE HIGHLY REGARDED AND FOLLOWED BY THE INDUSTRY Media& DRAKE STAR DRAKE STAR S&P Global THE NEW TRADITIONAL SPORTS IN GREGORY BEDROSIAN in Entertainment Proskauer> Market Intelligence GLOBAL THE ESPORTS ERA MANAGING PARTNER & CEO Headline: Sports ownership shifts SPORT RIYADH, AUGUST 2024 NEW YORK Private Equity Investing in Sports & Sports Tech from trophy asset to lucrative CONFERENCE +1 203 524 5652 investment +1 203 524 5652 [email protected] "We have seen strong growth in in the number of types of investors ERIC WARD interested in sports, and sports Andrew Chen Michael Metzger Faisal Bin Homran Peter Hutton MANAGING PARTNER Gregory Bedrosian Jeff Roth tech ecosystems. Chief Product Officer, LONDON CEO Partner GREGORY BEDROSIAN MANAGING PARTNER & CEO +44 77 4005 2468 *DRAKE STAR BRUIN Podcast Podcast SPORTS [email protected] in TECH MICHAEL METZGER FEED MANAGING PARTNER SPORTS TECH LOS ANGELES +1 310 696 4011 Mohit Pareek INVESTOR [email protected] Medhini Srinivasan Sam Halls Principal [email protected] Principal Principal ROUNDTABLE2024 Link Link MOHIT PAREEK in abry partners SHAMROCK STWS Link PRINCIPAL LOS ANGELES DEV BAJAJ MOHIT PAREEK JEFF ROTH MOHIT PAREEK +1 310 696 4006 [email protected] CHIEF STRATEGY OFFICER PRINCIPAL PARTNER PRINCIPAL [email protected] CHIEF STRATEGY OFFICER PRINCIPAL PARTNER PRINCIPAL DREAM *DRAKE STAR BRUI
K in abry partners SHAMROCK STWS Link PRINCIPAL LOS ANGELES DEV BAJAJ MOHIT PAREEK JEFF ROTH MOHIT PAREEK +1 310 696 4006 [email protected] CHIEF STRATEGY OFFICER PRINCIPAL PARTNER PRINCIPAL [email protected] CHIEF STRATEGY OFFICER PRINCIPAL PARTNER PRINCIPAL DREAM *DRAKE STAR BRUI B *DRAKE STAR SSPORTS EXCLUSIVE INTERVIEW EXCLUSIVE INTERVIEW EXCLUSIVE INTERVIEW EXCLUSIVE INTERVIEW
RECORD DEAL MAKING IN SPORTS TECH: 2O24 86B 1,152 18 17 6B+ Deal Value Deals M&A Deals Financings New Funds Over 1B Over 50M Raised OC BUYERS TO WATCH IN 2025 FINANCIAL BUYERS / INVESTORS TO WATCH IN 2025 BUYERS TO WATCH IN 2025 BC BETTER Fanatics DA REDBIRD BR BRIN DYNASTY BLUE OWL SHAMROCK COLLECTIVE ZN EQUITY CAPITAL LOTTOMatica Flutter ∑ntain SONY ARCTOS Bluestone charterhouse OARES //ALIGNMENTGROWTH hudl Jio deltatre WV R VERANCE CAPITAL Note: Figures include deals that were announced in 2024. Source: Pitchbook, Drake Star Research
2024 SUMMARY ENDEAVOR SILVERLAKE 2024 DEAL VALUE 2024 SUMMARY With over $86B in announced deal value through 1,100+ deals, 2024 was an unprecedented Total - 86.4B • With over 86B in announced deal value through 1,100+ deals, 2024 was an unprecedented SKYDANCE year for sports tech dealmaking, while the broader M&A markets were recovering from the lows Paramount of 2023. 2025 has already started on a very good note with strong M&A activity (TKO acquiring 14.1B PBR, IMG and On Location for 3B, Disney/Fubo) and a notable pick up in financing activity VARSITY//BRANDS KKR (DAZN, Infinity Reality, Underdog). 4.5B • 2024 was by far the strongest year in history for M&A with 68B in disclosed value over 486 Bally's announced deals, 1.7x 2023 disclosed value and 18 large ticket B+ deals. Some of the STANDARD GENERAL landmark deals include Silver Lake’s 13B take-private of Endeavor, Skydance’s $8.4B 67.8B acquisition of Paramount, KKR’s 4.75B acquisition of Varsity Brands, Standard General’s DORNA 4.6B acquisition of Bally’s, and Liberty Media’s 4.6B acquisition of Dorna Sports. • 4.5B was raised in 648 private placements (17 50M+ financings) with some landmark large M&A Private Placements Public Markets financings for leading sport tech companies. Riddell’s $400M raise from BC Partners was the Riddell INFINITE largest financing of the year followed by Infinite Reality (350M), Cosm (300M), EGYM REALITY 2024 DEAL COUNT (200M) and Oura (200M).
me landmark large M&A Private Placements Public Markets financings for leading sport tech companies. Riddell’s $400M raise from BC Partners was the Riddell INFINITE largest financing of the year followed by Infinite Reality (350M), Cosm (300M), EGYM REALITY 2024 DEAL COUNT (200M) and Oura (200M). Total – 1,152 • While there were 17 $50M+ financings during the year, the total deal count was down by 8.3% cosm EGYM over last year (and 22% down on total raise), showcasing the lackluster broader financing 50 market. Early-stage financings made up over 80% of total deals and Wearables & Performance OURA Enhancement segment saw highest activity. Top early-to-late-stage investors for 2024 include Will Ventures, Bolt Ventures, and Ryan Sports Ventures. ARCADE 453 • Will Ventures, Bolt Ventures, and Ryan Sports Ventures. 2024 continued the strong inflow of capital with over $6B of funds raised for sports and media WV BOLT VENTURES acquisition and investments. Arctos (4.1B) and Shamrock (1.6B) doubled down through follow-on funds and new funds emerged in Avenue Capital Group ($400M), Velocity Capital 648 ($200M) and others. RYAN Eberg Capital ($200M) and others. SPORTS • Public markets saw a wave of debt refinancings (Liberty Media, Peloton, Flutter etc), signaling a VENTURES rebound in investor confidence. Canal+ spun off from Vivendi to list on LSE while Liberty Media and Amer Sports raised follow on equity rounds. a ELYSIAN \NTLER rebound in investor confidence.
In the first half of 2025 the global sports‑technology sector recorded approximately $52 billion in announced or closed transactions, underscoring a rapid acceleration of both merger‑and‑acquisition activity and capital raising. Roughly $32 billion stemmed from 233 M&A deals, while a record‑high $6.6 billion was secured through 239 private‑placement rounds, more than 80 % of which involved early‑stage companies. The capital influx was driven by a mix of strategic consolidations—most notably TSG Consumer’s $1.5 billion acquisition of EOS Fitness and RTL’s $613 million purchase of Sky Deutschland—alongside a wave of targeted investments such as Valeas’s $110 million majority stake in Ticketmanager, Genstar’s acquisition of Playmetrics for integration with Stack Sports, and IMG’s takeover of SportsRecruits. Deal multiples varied across subsectors, reflecting divergent growth trajectories within wearables, fan‑engagement platforms, and performance‑analytics solutions. Geographically, the activity spanned North America, Europe and emerging markets, with transaction processing centralized through Drake Star Securities LLC in the United States and its UK affiliate, Drake Star UK Limited, both operating under FINRA regulation and SIPC membership. This infrastructure ensures compliance and investor protection for institutional participants. The concentration of early‑stage financing and the prevalence of large‑scale consolidations together signal a market transitioning from fragmented innovation toward integrated platforms capable of delivering end‑to‑end sports experiences. The data suggest that investors and strategic acquirers view the sector as a high‑growth arena, positioning it for continued expansion and deeper consolidation throughout the remainder of 2025.
The 2025 sports‑technology market experienced an unprecedented surge of private capital, with roughly 500 announced transactions totaling $14.3 billion. Early‑stage investments alone contributed about $8.8 billion, underscoring a robust pipeline of emerging innovators and a strong appetite among venture investors for nascent solutions across performance analytics, fan engagement, and digital infrastructure. This influx of funding reflects a broader confidence in the sector’s growth trajectory and its expanding role within the global sports ecosystem. Concurrently, the year was marked by a wave of mega‑valuations and record‑size mergers and acquisitions, most prominently the $10 billion acquisition of the Los Angeles Lakers and the $6.1 billion purchase of the Boston Celtics. These franchise deals, together with a $76 billion NBA media‑rights package, illustrate the escalating financial stakes attached to elite sports properties and the premium placed on content distribution platforms. Valuation metrics for traditional sports‑tech firms stabilized around an average EV/EBITDA multiple of 4.2× and a revenue multiple near 13×, indicating a mature market where profitability and top‑line growth are increasingly scrutinized by investors. Overall, the analysis captures a market that is both capital‑intensive and consolidation‑driven, with the United States serving as the focal point for high‑profile transactions while broader global trends echo similar patterns of investment and valuation. The data suggest that continued inflows of private capital, coupled with strategic M&A activity, will shape the competitive landscape and set valuation benchmarks for the next phase of sports‑technology development.
The first quarter of 2024 marked a pronounced revival in the gaming industry’s investment climate, underscoring a dual narrative of heightened deal activity and divergent financial performance across sub‑segments. Forty‑seven announced mergers and acquisitions generated $2.4 billion in disclosed value, while private‑equity financing matched that amount across 188 transactions, with early‑stage rounds remaining predominant. Notably, blockchain‑focused early‑stage deals accounted for 40 % of total deal volume, reflecting growing confidence in decentralized gaming models. Flagship transactions such as CVC and Haveli’s $1.1 billion acquisition of Jagex and Take‑Two’s $460 million purchase highlighted the scale of capital flowing into established IP owners. A comparative analysis of valuation multiples and revenue trajectories revealed a stark split between hardware‑platform and ad‑tech firms versus traditional game publishers. Companies like NVIDIA (EV/EBITDA≈36×, revenue $2.2 bn) and Applovin (EV/EBITDA≈7.8×, revenue $22.8 bn) posted double‑digit revenue growth and commanded premium multiples, whereas publishers such as Roblox, Skillz, and Atari experienced revenue declines, losses, and modest valuations. Exceptional upside emerged for firms like Wemade (+140 %) and Konami (+79 %), while Embracer suffered a steep 54 % contraction. Overall, the data suggest that capital is increasingly gravitating toward technology‑enabled and blockchain‑centric ventures, while legacy publishing entities confront earnings pressure and lower market confidence. The quarter’s dynamics point to a reshaping of the industry’s investment landscape, with future growth likely tied to the ability of traditional publishers to adapt to evolving platform and monetisation models.
The second quarter of 2024 marked a pronounced resurgence in global gaming activity, driven by a surge in merger‑and‑acquisition activity and a revitalized indie and AA publishing landscape. Fifty‑two deals were announced, collectively valued at $3.5 billion, representing the strongest quarterly M&A performance since the third quarter of 2023. The most consequential transaction was EQT’s $2.8 billion acquisition of Keywords, underscoring the appetite of private‑equity and strategic investors such as Infinite Reality and Voodoo for high‑growth assets. Parallel to the consolidation trend, the indie and AA segment displayed robust expansion, with smaller publishers achieving double‑digit year‑to‑date revenue growth. Devolver Digital, Team 17 and tinyBuild each posted notable gains, while hardware and platform partners Logitech and KRAFTON recorded increases of 54.9 % and 53.7 % respectively. This rebound reflects heightened consumer demand for diversified experiences and the effectiveness of lean development models in capturing market share. Conversely, legacy publishers continued to confront headwinds, including declining engagement on older franchises and the pressure to adapt to evolving monetisation models. Their performance lagged behind the rapid growth observed among newer, agile studios, highlighting a sectoral shift toward innovative, lower‑cost production pipelines. Overall, the quarter illustrates a dual dynamic of intensified capital inflows and a competitive rebalancing that favours nimble developers. The data suggest that sustained investment and strategic acquisitions will likely shape the industry’s trajectory, while legacy entities must accelerate transformation to remain viable in an increasingly fragmented and fast‑moving market.