Marketing·Updated Mar 21, 2026 by SocialPeta
Monthly active advertisers in mobile gaming grew 33.7% year-over-year in H1 2024, surpassing 55,000 total advertisers.
Rewarded playtime has become a primary monetization driver, generating eCPMs 2.7 times higher than standard ad formats.
Video remains the dominant ad medium at 77% of total formats, though average monthly creatives per advertiser dropped to 105 as AI-generated imagery gains traction.
Mini-games on super-apps have reached 650 million players, serving as a core component of the industry's shift toward hybrid-casual and subscription-based models.
RPG titles have overtaken strategy games in total creative volume, largely driven by the aggressive integration of AI-generated content.
Regional market strategies are bifurcating, with Asia-Pacific focusing on intensive pre-registration windows while Western markets prioritize long-term promotional stability.
High-performing titles like 'Legend of Mushroom' and 'Solo Leveling: Arise' are successfully leveraging high-volume creative output and IP-driven marketing on platforms like TikTok.
Monthly active advertisers in mobile gaming grew 33.7% year-over-year in H1 2024, surpassing 55,000 total advertisers.
Rewarded playtime has become a primary monetization driver, generating eCPMs 2.7 times higher than standard ad formats.
Video remains the dominant ad medium at 77% of total formats, though average monthly creatives per advertiser dropped to 105 as AI-generated imagery gains traction.
Mini-games on super-apps have reached 650 million players, serving as a core component of the industry's shift toward hybrid-casual and subscription-based models.
RPG titles have overtaken strategy games in total creative volume, largely driven by the aggressive integration of AI-generated content.
Regional market strategies are bifurcating, with Asia-Pacific focusing on intensive pre-registration windows while Western markets prioritize long-term promotional stability.
High-performing titles like 'Legend of Mushroom' and 'Solo Leveling: Arise' are successfully leveraging high-volume creative output and IP-driven marketing on platforms like TikTok.