Mobile gaming remains the dominant market segment with projected 2024 revenues of $83 billion, representing a 6 percent year-over-year increase.
02
Home-console and handheld gaming segments are experiencing a decline, with projected revenues of $42 billion (down 1 percent) and $2.5 billion (down 2 percent) respectively.
03
Growth in the mobile sector is primarily driven by rapid user acquisition and spending expansion in emerging markets, specifically India and Indonesia.
04
Mobile simulators and multiplayer online battle arenas generated $2.34 billion in revenue, accounting for 5.8 percent of total mobile earnings and a 0.4-point increase in download share.
05
Rewarded-video advertisements are the most effective monetization format in the U.S. market, achieving the highest net-sentiment score of +20 points during Q3 2023.
Insights
01
Mobile gaming remains the dominant market segment with projected 2024 revenues of $83 billion, representing a 6 percent year-over-year increase.
02
Home-console and handheld gaming segments are experiencing a decline, with projected revenues of $42 billion (down 1 percent) and $2.5 billion (down 2 percent) respectively.
03
Growth in the mobile sector is primarily driven by rapid user acquisition and spending expansion in emerging markets, specifically India and Indonesia.
04
Mobile simulators and multiplayer online battle arenas generated $2.34 billion in revenue, accounting for 5.8 percent of total mobile earnings and a 0.4-point increase in download share.
05
Rewarded-video advertisements are the most effective monetization format in the U.S. market, achieving the highest net-sentiment score of +20 points during Q3 2023.