Market (Overall)·Updated Mar 17, 2026 by Sensor Tower
Mobile gaming remains the dominant market segment with projected 2024 revenues of $83 billion, representing a 6 percent year-over-year increase.
Home-console and handheld gaming segments are experiencing a decline, with projected revenues of $42 billion (down 1 percent) and $2.5 billion (down 2 percent) respectively.
Growth in the mobile sector is primarily driven by rapid user acquisition and spending expansion in emerging markets, specifically India and Indonesia.
Mobile simulators and multiplayer online battle arenas generated $2.34 billion in revenue, accounting for 5.8 percent of total mobile earnings and a 0.4-point increase in download share.
Rewarded-video advertisements are the most effective monetization format in the U.S. market, achieving the highest net-sentiment score of +20 points during Q3 2023.
Mobile gaming remains the dominant market segment with projected 2024 revenues of $83 billion, representing a 6 percent year-over-year increase.
Home-console and handheld gaming segments are experiencing a decline, with projected revenues of $42 billion (down 1 percent) and $2.5 billion (down 2 percent) respectively.
Growth in the mobile sector is primarily driven by rapid user acquisition and spending expansion in emerging markets, specifically India and Indonesia.
Mobile simulators and multiplayer online battle arenas generated $2.34 billion in revenue, accounting for 5.8 percent of total mobile earnings and a 0.4-point increase in download share.
Rewarded-video advertisements are the most effective monetization format in the U.S. market, achieving the highest net-sentiment score of +20 points during Q3 2023.