Market (Overall)·Updated Apr 8, 2026 by Sensor Tower
The mobile gaming market is projected to reach $138 billion by 2025, driving significant M&A activity as publishers seek to diversify portfolios and acquire new talent and intellectual property.
High-profile acquisitions demonstrate the scale of industry consolidation, including Zynga’s $2 billion purchase of Peak Games and EA’s $2.1 billion acquisition of Glu Mobile.
Effective target identification requires a data-driven approach using platforms like Sensor Tower to track specific genre trends, revenue trajectories, and regional market share.
Publishers should establish rigorous acquisition criteria—including defined budget limits, company size, and geographic focus—to systematically filter potential targets.
Strategic lead-tracking workflows are essential for distinguishing qualified prospects from unqualified ones and monitoring existing targets for revenue declines or shifts that signal an acquisition opportunity.
The current M&A landscape shows a particular focus on growth opportunities within North America and Southeast Asia.
The mobile gaming market is projected to reach $138 billion by 2025, driving significant M&A activity as publishers seek to diversify portfolios and acquire new talent and intellectual property.
High-profile acquisitions demonstrate the scale of industry consolidation, including Zynga’s $2 billion purchase of Peak Games and EA’s $2.1 billion acquisition of Glu Mobile.
Effective target identification requires a data-driven approach using platforms like Sensor Tower to track specific genre trends, revenue trajectories, and regional market share.
Publishers should establish rigorous acquisition criteria—including defined budget limits, company size, and geographic focus—to systematically filter potential targets.
Strategic lead-tracking workflows are essential for distinguishing qualified prospects from unqualified ones and monitoring existing targets for revenue declines or shifts that signal an acquisition opportunity.
The current M&A landscape shows a particular focus on growth opportunities within North America and Southeast Asia.