Market (Overall)·Updated Jun 25, 2026 by SGA
Serbia’s gaming workforce grew significantly in 2023, more than doubling from approximately 1,700 to over 4,300 employees.
Industry revenue reached €175 million in 2023, a 17% year-on-year increase driven primarily by mobile titles and original intellectual property.
Mobile gaming dominates the market with a 60% share on Android, while large studios with 40+ staff capture the majority of industry profits.
The sector is bolstered by a mix of major international studios like Ubisoft Belgrade, Playrix Serbia, and Wargaming, alongside a growing indie scene and specialized service firms like GameBiz Consulting.
Growth is supported by an influx of talent from Russia, Ukraine, and Belarus, paired with expanded local educational pipelines like the 'Playing Narratives' initiative.
Despite rapid expansion, the industry faces challenges including regulatory complexity, limited access to funding, and legal uncertainties surrounding AI-generated content.
Serbia is strengthening its European market position through strategic partnerships with companies like Google and Epic Games, and access to funding pools such as the €16 million Creative Europe grant.
Serbia’s gaming workforce grew significantly in 2023, more than doubling from approximately 1,700 to over 4,300 employees.
Industry revenue reached €175 million in 2023, a 17% year-on-year increase driven primarily by mobile titles and original intellectual property.
Mobile gaming dominates the market with a 60% share on Android, while large studios with 40+ staff capture the majority of industry profits.
The sector is bolstered by a mix of major international studios like Ubisoft Belgrade, Playrix Serbia, and Wargaming, alongside a growing indie scene and specialized service firms like GameBiz Consulting.
Growth is supported by an influx of talent from Russia, Ukraine, and Belarus, paired with expanded local educational pipelines like the 'Playing Narratives' initiative.
Despite rapid expansion, the industry faces challenges including regulatory complexity, limited access to funding, and legal uncertainties surrounding AI-generated content.
Serbia is strengthening its European market position through strategic partnerships with companies like Google and Epic Games, and access to funding pools such as the €16 million Creative Europe grant.