Industry leadership is optimistic for 2025, with 98% of executives expecting consumer spending to increase or remain stable.
02
AI adoption is widespread, with 84% of companies already implementing the technology across functions like art, game design, and engineering.
03
The M&A landscape is expected to intensify, as 71% of executives anticipate more deal-making opportunities in 2025 compared to the previous year.
04
Mobile gaming is the primary growth driver, with 41% of leaders expecting increased in-app purchases and 31% projecting growth in advertising revenue.
05
The console market is largely stagnant, with 70% of respondents forecasting stable performance and only 15% predicting growth.
06
Companies are shifting toward expansion in 2025, prioritizing increased game development projects, higher budgets, and aggressive talent acquisition in engineering and development roles.
07
Content saturation and a difficult user acquisition environment are identified as the most significant hurdles facing the industry.
Insights
01
Industry leadership is optimistic for 2025, with 98% of executives expecting consumer spending to increase or remain stable.
02
AI adoption is widespread, with 84% of companies already implementing the technology across functions like art, game design, and engineering.
03
The M&A landscape is expected to intensify, as 71% of executives anticipate more deal-making opportunities in 2025 compared to the previous year.
04
Mobile gaming is the primary growth driver, with 41% of leaders expecting increased in-app purchases and 31% projecting growth in advertising revenue.
05
The console market is largely stagnant, with 70% of respondents forecasting stable performance and only 15% predicting growth.
06
Companies are shifting toward expansion in 2025, prioritizing increased game development projects, higher budgets, and aggressive talent acquisition in engineering and development roles.
07
Content saturation and a difficult user acquisition environment are identified as the most significant hurdles facing the industry.