Updated Mar 17, 2026 by Newzoo
The global games industry generated $175.9 billion in 2021, with the Asia-Pacific region contributing $88.2 billion and maintaining an 8.7 percent compound annual growth rate.
Publishers are shifting away from explicit NFT branding due to player backlash and regulatory scrutiny, opting instead to experiment with 'NFT-like' features under alternative labels.
Legal pressure on Apple and Google is expected to force a relaxation of app-store steering rules, potentially creating new payment pathways that will alter distribution economics.
Major hardware releases from Meta, Sony, and Apple are building on the momentum of the Quest 2 to drive capital into immersive technologies and virtual reality.
A 'brand gold rush' is occurring in virtual real estate, with corporations spending millions to acquire space in platforms like Decentraland and The Sandbox for branded malls and interactive experiences.
The global games industry generated $175.9 billion in 2021, with the Asia-Pacific region contributing $88.2 billion and maintaining an 8.7 percent compound annual growth rate.
Publishers are shifting away from explicit NFT branding due to player backlash and regulatory scrutiny, opting instead to experiment with 'NFT-like' features under alternative labels.
Legal pressure on Apple and Google is expected to force a relaxation of app-store steering rules, potentially creating new payment pathways that will alter distribution economics.
Major hardware releases from Meta, Sony, and Apple are building on the momentum of the Quest 2 to drive capital into immersive technologies and virtual reality.
A 'brand gold rush' is occurring in virtual real estate, with corporations spending millions to acquire space in platforms like Decentraland and The Sandbox for branded malls and interactive experiences.