G5 Entertainment revenue fell 20% year-on-year to SEK 231.6 million for the first half of 2025, driven by a weaker U.S. dollar and reduced user acquisition spending.
02
Earnings before interest and taxes (EBIT) plummeted 74% to SEK 5.6 million, resulting in a thin 2.4% operating margin.
03
Net profit declined significantly to SEK 6.9 million, down from SEK 23.5 million in the same period of 2024.
04
Cash flow turned negative at SEK 38.8 million following a SEK 62.2 million dividend payout, though operating cash flow before financing remained positive at SEK 25.7 million.
05
Gross margin improved to 70.0% from 67.8% in the prior year period.
06
The company continues to prioritize investment in user acquisition and the expansion of its direct-to-consumer G5 Store platform.
Insights
01
G5 Entertainment revenue fell 20% year-on-year to SEK 231.6 million for the first half of 2025, driven by a weaker U.S. dollar and reduced user acquisition spending.
02
Earnings before interest and taxes (EBIT) plummeted 74% to SEK 5.6 million, resulting in a thin 2.4% operating margin.
03
Net profit declined significantly to SEK 6.9 million, down from SEK 23.5 million in the same period of 2024.
04
Cash flow turned negative at SEK 38.8 million following a SEK 62.2 million dividend payout, though operating cash flow before financing remained positive at SEK 25.7 million.
05
Gross margin improved to 70.0% from 67.8% in the prior year period.
06
The company continues to prioritize investment in user acquisition and the expansion of its direct-to-consumer G5 Store platform.