Updated Mar 17, 2026 by GREE
GREE, Inc. achieved record-breaking growth in Q3 2012, with net sales rising 182% year-over-year to 46.2 billion yen and operating profit increasing 199% to 24.5 billion yen.
The company expanded its global user base to 234 million members, supported by a 170% increase in total assets to 125.4 billion yen.
International expansion was driven by the $210 million acquisition of Funzio and the launch of titles like Zombie Jombie, alongside a new global platform supported by partnerships with Ubisoft and Level-5.
To mitigate risks in the social gaming sector, GREE implemented a 24/7 monitoring system with 450 staff and enforced monthly spending limits for minors.
Safety and compliance initiatives, including strict spending caps, successfully reduced unauthorized Real Money Trading activity by 50%.
Revenue streams were diversified across social games, virtual avatars, and mobile advertising, bolstered by the performance of domestic titles like Tanken Doliland.
GREE, Inc. achieved record-breaking growth in Q3 2012, with net sales rising 182% year-over-year to 46.2 billion yen and operating profit increasing 199% to 24.5 billion yen.
The company expanded its global user base to 234 million members, supported by a 170% increase in total assets to 125.4 billion yen.
International expansion was driven by the $210 million acquisition of Funzio and the launch of titles like Zombie Jombie, alongside a new global platform supported by partnerships with Ubisoft and Level-5.
To mitigate risks in the social gaming sector, GREE implemented a 24/7 monitoring system with 450 staff and enforced monthly spending limits for minors.
Safety and compliance initiatives, including strict spending caps, successfully reduced unauthorized Real Money Trading activity by 50%.
Revenue streams were diversified across social games, virtual avatars, and mobile advertising, bolstered by the performance of domestic titles like Tanken Doliland.