GREE, Inc. achieved significant financial growth in Q1 FY2011 (July–September 2010), with net sales rising 82% year-over-year to 12,410 million JPY and net income increasing 74% to 3,695 million JPY.
02
The platform reached 22.46 million members by September 2010, with a mature user base where 46% of members were aged 30 or older.
03
Operating profit grew 58% to 6,221 million JPY, driven largely by the success of first-party social games like Pirate Kingdom Columbus and Mon-Pla.
04
The GREE Platform expanded rapidly by opening to third-party developers, hosting approximately 200 titles by October 2010 to boost ARPU and advertisement revenue.
05
Strategic priorities for future growth include multi-device content development for smartphones and international expansion through a capital partnership with Project Goth, Inc. (mig33).
06
The company implemented a 24-hour patrol system and age-based usage restrictions to secure certification as a safe content site for minor users.
Insights
01
GREE, Inc. achieved significant financial growth in Q1 FY2011 (July–September 2010), with net sales rising 82% year-over-year to 12,410 million JPY and net income increasing 74% to 3,695 million JPY.
02
The platform reached 22.46 million members by September 2010, with a mature user base where 46% of members were aged 30 or older.
03
Operating profit grew 58% to 6,221 million JPY, driven largely by the success of first-party social games like Pirate Kingdom Columbus and Mon-Pla.
04
The GREE Platform expanded rapidly by opening to third-party developers, hosting approximately 200 titles by October 2010 to boost ARPU and advertisement revenue.
05
Strategic priorities for future growth include multi-device content development for smartphones and international expansion through a capital partnership with Project Goth, Inc. (mig33).
06
The company implemented a 24-hour patrol system and age-based usage restrictions to secure certification as a safe content site for minor users.