Brazil is a top-tier global esports market, ranking third worldwide with 7.6 million enthusiasts as of 2018 and a projected audience growth to nearly 30 million viewers by 2020.
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The Brazilian gaming market is supported by a large base of 75.7 million gamers out of a 210.9 million online population, generating $1.5 billion in total game revenues.
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The audience is exceptionally young, with 43% of enthusiastic viewers falling within the 10 to 20 age demographic.
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Sponsorship is the primary revenue driver for the region, currently supplemented by advertising which accounts for 28% of regional revenues.
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Traditional sports institutions and figures, including soccer club Flamengo and Ronaldo, have established dedicated esports divisions to capture the high engagement levels of the local fanbase.
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League of Legends and Counter-Strike: Global Offensive are the dominant titles driving viewership, supported by major local events like the CBLOL playoffs and ESL One: Belo Horizonte.
Insights
01
Brazil is a top-tier global esports market, ranking third worldwide with 7.6 million enthusiasts as of 2018 and a projected audience growth to nearly 30 million viewers by 2020.
02
The Brazilian gaming market is supported by a large base of 75.7 million gamers out of a 210.9 million online population, generating $1.5 billion in total game revenues.
03
The audience is exceptionally young, with 43% of enthusiastic viewers falling within the 10 to 20 age demographic.
04
Sponsorship is the primary revenue driver for the region, currently supplemented by advertising which accounts for 28% of regional revenues.
05
Traditional sports institutions and figures, including soccer club Flamengo and Ronaldo, have established dedicated esports divisions to capture the high engagement levels of the local fanbase.
06
League of Legends and Counter-Strike: Global Offensive are the dominant titles driving viewership, supported by major local events like the CBLOL playoffs and ESL One: Belo Horizonte.