Mobile gaming is projected to grow at a 5.0% CAGR from 2020 to 2025, supported by a 16.2% increase in in-app advertising and AI-driven ad tech.
02
Cohort-based UA financing allows studios to fund up to 80% of monthly acquisition costs by leveraging future revenues, providing an alternative to scarce venture capital.
03
Studios utilizing cohort-based financing have demonstrated the ability to increase monthly marketing spend by 16–38% while maintaining founder control over equity and IP.
04
While mature studios typically reinvest one-third of revenue into UA, many struggle to secure the $30 million+ in funding required to sustain competitive growth.
05
Cohort-based financing models have the potential to add $3.2 billion to the global UA market by 2027, helping studios scale without traditional VC backing.
06
Strategic use of financing can accelerate studio exits, as evidenced by a $2 billion acquisition of a studio within 35 months of operation.
Insights
01
Mobile gaming is projected to grow at a 5.0% CAGR from 2020 to 2025, supported by a 16.2% increase in in-app advertising and AI-driven ad tech.
02
Cohort-based UA financing allows studios to fund up to 80% of monthly acquisition costs by leveraging future revenues, providing an alternative to scarce venture capital.
03
Studios utilizing cohort-based financing have demonstrated the ability to increase monthly marketing spend by 16–38% while maintaining founder control over equity and IP.
04
While mature studios typically reinvest one-third of revenue into UA, many struggle to secure the $30 million+ in funding required to sustain competitive growth.
05
Cohort-based financing models have the potential to add $3.2 billion to the global UA market by 2027, helping studios scale without traditional VC backing.
06
Strategic use of financing can accelerate studio exits, as evidenced by a $2 billion acquisition of a studio within 35 months of operation.