Market (Mobile)·Updated Mar 21, 2026 by Sensor Tower
Global consumer spending reached $36.2 billion in Q2 2024, an 11.7% year-over-year increase driven largely by non-gaming applications, which now account for 46% of total expenditure.
Strategy games surpassed RPGs as the top-grossing mobile gaming genre for the first time since 2017, bolstered by the performance of titles like Last War and Squad Busters.
U.S. digital advertising expenditure exceeded $27 billion in Q2 2024, with social media platforms capturing 76% of that total spend.
TikTok reclaimed the top position for global downloads and set a record with over $1.3 billion in quarterly consumer spending.
Global download trends are bifurcated, with mature markets like the U.S. and India seeing stabilization or decline, while emerging regions like Indonesia and Nigeria show significant expansion.
In the retail media sector, Walmart maintained a dominant lead with 11.7 billion impressions, while brands increasingly adopted multi-platform strategies through partnerships with retailers like Target, Best Buy, and Chewy.
Global consumer spending reached $36.2 billion in Q2 2024, an 11.7% year-over-year increase driven largely by non-gaming applications, which now account for 46% of total expenditure.
Strategy games surpassed RPGs as the top-grossing mobile gaming genre for the first time since 2017, bolstered by the performance of titles like Last War and Squad Busters.
U.S. digital advertising expenditure exceeded $27 billion in Q2 2024, with social media platforms capturing 76% of that total spend.
TikTok reclaimed the top position for global downloads and set a record with over $1.3 billion in quarterly consumer spending.
Global download trends are bifurcated, with mature markets like the U.S. and India seeing stabilization or decline, while emerging regions like Indonesia and Nigeria show significant expansion.
In the retail media sector, Walmart maintained a dominant lead with 11.7 billion impressions, while brands increasingly adopted multi-platform strategies through partnerships with retailers like Target, Best Buy, and Chewy.