- 01
Global consumer spending reached $36.2 billion in Q2 2024, an 11.7% year-over-year increase driven largely by non-gaming applications, which now account for 46% of total expenditure.
- 02
Strategy games surpassed RPGs as the top-grossing mobile gaming genre for the first time since 2017, bolstered by the performance of titles like Last War and Squad Busters.
- 03
U.S. digital advertising expenditure exceeded $27 billion in Q2 2024, with social media platforms capturing 76% of that total spend.
- 04
TikTok reclaimed the top position for global downloads and set a record with over $1.3 billion in quarterly consumer spending.
- 05
Global download trends are bifurcated, with mature markets like the U.S. and India seeing stabilization or decline, while emerging regions like Indonesia and Nigeria show significant expansion.
- 06
In the retail media sector, Walmart maintained a dominant lead with 11.7 billion impressions, while brands increasingly adopted multi-platform strategies through partnerships with retailers like Target, Best Buy, and Chewy.