Updated Mar 17, 2026 by Bushiroad
Bushiroad has announced 'Bushiroad EXPO 2026,' a global event series expanding to twenty regions worldwide.
The 2026 tour will launch with initial events in Taipei, Bangkok, and Chicago.
The events will showcase the company's integrated media mix, including trading card games, console gaming, music, live stage performances, and anime.
Event programming will feature localized experiences such as hands-on trading card game demonstrations, exclusive merchandise sales, and interactive stage performances.
The initiative represents a strategic shift toward an aggressive international distribution model aimed at increasing direct-to-consumer engagement.
The project serves as a foundational effort to unify Bushiroad’s business segments and cultivate long-term brand loyalty in key Asian and North American markets.
Bushiroad has announced 'Bushiroad EXPO 2026,' a global event series expanding to twenty regions worldwide.
The 2026 tour will launch with initial events in Taipei, Bangkok, and Chicago.
The events will showcase the company's integrated media mix, including trading card games, console gaming, music, live stage performances, and anime.
Event programming will feature localized experiences such as hands-on trading card game demonstrations, exclusive merchandise sales, and interactive stage performances.
The initiative represents a strategic shift toward an aggressive international distribution model aimed at increasing direct-to-consumer engagement.
The project serves as a foundational effort to unify Bushiroad’s business segments and cultivate long-term brand loyalty in key Asian and North American markets.