Market (Mobile)·Updated Apr 8, 2026 by GameAnalytics
Top-tier mobile games achieve day-28 retention rates of 6.5–7% during the winter months, significantly outperforming the industry median of 1.5%.
Role-playing games lead the market in ARPDAU, with top titles generating 6–7 times the revenue of the median performer.
Strategy games consistently outperform the broader market, achieving double the ARPDAU and conversion rates of average mobile titles.
Top-performing titles in the 85th percentile maintain a daily conversion rate of approximately 1.2%, while median titles struggle at 0.4% and bottom performers at 0.1%.
Card, Casino, and Word games are the strongest performers for long-term retention, each maintaining rates exceeding 6%.
Average session lengths for top-tier titles peak at 15 minutes during the winter season, more than double the 6.5-minute median.
Voodoo scaled its publishing portfolio by utilizing real-time KPI tracking and rapid iteration, resulting in hits like Helix Jump with 310 million downloads.
Top-tier mobile games achieve day-28 retention rates of 6.5–7% during the winter months, significantly outperforming the industry median of 1.5%.
Role-playing games lead the market in ARPDAU, with top titles generating 6–7 times the revenue of the median performer.
Strategy games consistently outperform the broader market, achieving double the ARPDAU and conversion rates of average mobile titles.
Top-performing titles in the 85th percentile maintain a daily conversion rate of approximately 1.2%, while median titles struggle at 0.4% and bottom performers at 0.1%.
Card, Casino, and Word games are the strongest performers for long-term retention, each maintaining rates exceeding 6%.
Average session lengths for top-tier titles peak at 15 minutes during the winter season, more than double the 6.5-minute median.
Voodoo scaled its publishing portfolio by utilizing real-time KPI tracking and rapid iteration, resulting in hits like Helix Jump with 310 million downloads.