Audio ads achieve a click-through rate (CTR) of approximately one click per 1.4 listens, vastly outperforming the 0.08% average CTR of static banners.
A Warner Music Group campaign targeting 18-to-30-year-olds achieved a 1.78% CTR, representing a 1,000% increase over traditional banner standards.
Behavioral testing shows 100% of participants continued gameplay during audio ad delivery, with 100% brand recall when ads were paired with a companion banner.
The Warner Music Group campaign recorded an ad completion rate exceeding 75%, significantly higher than the 4% to 8% industry standard for skippable video ads.
A YouGov survey of 2,200 UK adults found that 86% of respondents dislike video ads, while 28% prefer audio ads as a monetization model.
The 1.8% bounce rate on destination pages for the Warner Music Group campaign suggests high user intent among those engaging with audio advertising.
Audio ads achieve a click-through rate (CTR) of approximately one click per 1.4 listens, vastly outperforming the 0.08% average CTR of static banners.
A Warner Music Group campaign targeting 18-to-30-year-olds achieved a 1.78% CTR, representing a 1,000% increase over traditional banner standards.
Behavioral testing shows 100% of participants continued gameplay during audio ad delivery, with 100% brand recall when ads were paired with a companion banner.
The Warner Music Group campaign recorded an ad completion rate exceeding 75%, significantly higher than the 4% to 8% industry standard for skippable video ads.
A YouGov survey of 2,200 UK adults found that 86% of respondents dislike video ads, while 28% prefer audio ads as a monetization model.
The 1.8% bounce rate on destination pages for the Warner Music Group campaign suggests high user intent among those engaging with audio advertising.