Market (Overall)·Updated Mar 17, 2026 by Adjust
Mobile gaming remains the dominant sector, capturing 52% of total consumer spend and seeing a 32% increase in global installs.
The mobile economy reached record-breaking scale with $170 billion in consumer spending and $336 billion in projected ad spend.
Fintech experienced significant growth with a 34% rise in installs and 53% increase in sessions, though acquisition costs (eCPI) spiked from $1.05 to $3.40.
E-commerce apps achieved a 46% surge in in-app revenue, despite facing the dual challenges of rising acquisition costs and declining user retention.
App Tracking Transparency opt-in rates reached 25% globally, demonstrating greater industry resilience to iOS 14.5 privacy changes than initially anticipated.
While game installs grew, developers are shifting focus from volume to lifetime value and re-engagement strategies as Day 30 retention remains low at 9%.
Mobile gaming remains the dominant sector, capturing 52% of total consumer spend and seeing a 32% increase in global installs.
The mobile economy reached record-breaking scale with $170 billion in consumer spending and $336 billion in projected ad spend.
Fintech experienced significant growth with a 34% rise in installs and 53% increase in sessions, though acquisition costs (eCPI) spiked from $1.05 to $3.40.
E-commerce apps achieved a 46% surge in in-app revenue, despite facing the dual challenges of rising acquisition costs and declining user retention.
App Tracking Transparency opt-in rates reached 25% globally, demonstrating greater industry resilience to iOS 14.5 privacy changes than initially anticipated.
While game installs grew, developers are shifting focus from volume to lifetime value and re-engagement strategies as Day 30 retention remains low at 9%.