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We Are Social
Technology
3 documents
Global digital agency. Publishes annual "Digital" report covering internet, social media, and gaming trends worldwide. Gaming data embedded in annual reports.
Documents
Report
Digital 2026: Global Overview Report
The global digital landscape continues to expand, with internet penetration reaching nearly two-thirds of the world’s population as of early 2025. This growth is driven primarily by the increasing accessibility of mobile devices and the expansion of high-speed infrastructure in developing economies. Total internet users have surpassed 5.5 billion, representing a steady year-over-year increase that underscores the near-universal integration of digital connectivity into daily life. Mobile remains the primary gateway for this connectivity, accounting for the vast majority of time spent online and influencing consumer behavior across social media, e-commerce, and entertainment sectors. Social media adoption has reached a significant milestone, with active user identities now exceeding 5.2 billion globally. This segment reflects a high degree of platform diversification, as users increasingly spread their time across multiple services rather than relying on a single ecosystem. Video-centric platforms and short-form content continue to dominate engagement metrics, significantly impacting how brands interact with audiences. The average daily time spent on social media remains high, though there is a noticeable shift toward more purposeful and utility-driven usage, such as search and product discovery, rather than passive scrolling. The digital economy is characterized by a robust transition toward mobile-first commerce and integrated financial services. E-commerce adoption remains strong, with a growing percentage of the global population making weekly online purchases. This trend is supported by the rise of social commerce and the integration of seamless payment systems within non-retail applications. Geographically, the most rapid growth is concentrated in South Asia and parts of Africa, while mature markets in North America and Europe show signs of saturation, shifting their focus toward deepening user engagement and increasing average revenue per user through advanced technologies like artificial intelligence and personalized content delivery.
We Are SocialJan 2026
Report
Digital 2025: April Global Statshot Report
The global digital landscape in early 2025 reflects a state of mature, steady growth characterized by deepening integration of internet services into daily life. Total internet users have reached approximately 5.52 billion, representing nearly 68 percent of the world’s population. This expansion is increasingly driven by mobile connectivity, with unique mobile phone users surpassing 5.7 billion. The data indicates that while the pace of new user adoption has slowed compared to the rapid acceleration seen during the early 2020s, the depth of engagement continues to intensify. Users now spend an average of six hours and 35 minutes online per day, with mobile devices accounting for the vast majority of this time. Social media remains the primary driver of digital activity, with active user identities climbing to 5.22 billion. This segment grew by roughly 5 percent over the past year, suggesting that social platforms are nearing a point of universal penetration in developed and emerging markets alike. Video content continues to dominate consumption patterns, as platforms like TikTok and YouTube capture the largest shares of user attention. Notably, the rise of generative artificial intelligence tools has begun to influence search behaviors, with a measurable shift toward conversational interfaces and away from traditional keyword-based queries. Geographically, the most significant growth opportunities remain in Southern Asia and parts of Africa, where infrastructure investments are closing the digital divide. In contrast, Western markets show signs of platform fatigue, with users becoming more selective about their digital footprints. From an economic perspective, digital advertising and e-commerce continue to outpace traditional retail growth, supported by a global shift toward social commerce. These findings suggest that the digital economy is transitioning from a phase of rapid expansion into one of optimization, where the quality of engagement and the integration of AI-driven personalization are the primary metrics for success.
We Are SocialApr 2025
