University of Indonesia

Analysis of Factors Affecting Perceived Enjoyment and Customer Continuance Intention on Mobile Games Users

This study investigates the factors influencing perceived enjoyment and the subsequent intention of users to continue playing mobile games.

• Perceived enjoyment is the primary driver of continuance intention for mobile gamers, confirming that pleasure is the most significant predictor of sustained usage.
• Five specific attributes significantly boost perceived enjoyment: perceived ease of use, challenge, novelty, design aesthetics, and social interaction.
• The study utilized Partial Least Square-Structural Equation Modeling (PLS-SEM) to analyze data from 205 valid survey responses collected in the Jabodetabek region of Indonesia in early 2018.