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1 document by Trisakti University in the Game Industry Library, the newest “Video Game Engagement: A Passkey to the Intentions of Continue Playing, Purchasing Virtual Items, and Player Recruitment (3Ps)” (2023).

Documents

Cover of Video Game Engagement: A Passkey to the Intentions of Continue Playing, Purchasing Virtual Items, and Player Recruitment (3Ps)
Whitepaper13 pages

Video Game Engagement: A Passkey to the Intentions of Continue Playing, Purchasing Virtual Items, and Player Recruitment (3Ps)

International Journal of Computer Games Technology Hindawi Volume 2023, Article ID 2648097, 13 pages https://doi.org/10.1155/2023/2648097 Video Game Engagement: A Passkey to the Intentions of Continue Playing, Purchasing Virtual Items, and Player Recruitment (3Ps) Laurence ,1 Asep Hermawan,2 Innocentius Bernarto ,1 and Ferdi…

  • Video game engagement directly drives three specific player behaviors: the intention to continue playing, the intention to recruit new players, and the intention to purchase virtual items.
  • The intention to continue playing is the strongest outcome of engagement, while the intention to purchase virtual items is the weakest.
  • The study identifies three primary drivers of engagement: flow (the immersive experience), hedonic value (enjoyment and emotional arousal), and social interaction (teamwork and community).
Player BehaviorMonetizationRetention+2
HindawiApr 2023

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