SEGA Networks
Organization1 article
SEGA Networks was the mobile and online games division of SEGA, the Japanese video game company. It published mobile gaming content, including a 2016 report on mobile gaming trends.
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Article
2016 Mobile Gaming Trends Report
The 2016 Mobile Gaming Trends Report provides a comprehensive analysis of the mobile gaming landscape, focusing on revenue performance and market dynamics for the 2016 calendar year.
- Strategy (34%), Casino (18%), and Puzzle (17%) were the top-grossing mobile gaming categories in 2016 by net revenue market share.
- iOS generated 56% ($3.5B) of total net IAP revenue despite holding only 19% of the global smartphone installed base, while Android accounted for 44% ($2.7B) with a 79% market share.
- MZ became the top U.S. mobile publisher in 2016, driven by the success of 'Game of War,' which was the highest-grossing game with $518.5M in U.S. revenue.
SEGA NetworksApr 2017