RANJ Serious Games

A Cookbook Method for Persuasive Game Design

The Persuasive Game Design (PGD) method offers a structured yet adaptable framework for developing serious games intended to foster real-world behavioral or attitudinal change.

• The Persuasive Game Design (PGD) method organizes development into four distinct phases: defining transfer effects, investigating user context, game design, and rigorous evaluation.
• The 'transfer effect' is the central pillar of the framework, requiring designers to define specific, measurable real-world behavioral or attitudinal outcomes before development begins.
• Effective design requires an iterative cycle of conceptualization and stakeholder engagement to ensure game mechanics remain aligned with the target audience's specific motivations.