McKinsey & Company

Value Creation in the Metaverse: The Real Business of the Virtual World

• Senior leaders project the metaverse will generate up to $5 trillion in economic value by 2030, a scale comparable to the economy of Japan.
• Investment in the metaverse ecosystem reached over $120 billion in early 2022, bolstered by major corporate commitments like Microsoft’s $69 billion acquisition of Activision and Meta’s $10 billion annual budget.
• Gaming serves as the primary market catalyst with three billion users and a $200 billion valuation, while virtual goods sales have already reached approximately $40 billion.