2025 Q2 Earnings Report: South Korea
The report presents a detailed financial and operational review of the company’s performance in South Korea for Q2 2025, covering revenue streams, cost structures, and profitability across mobile and PC gaming segments. Total sales fell 24.2 % YoY to ₩1,158 billion and 5.7 % QoQ, driven by a lack of new titles and gaps in major updates; mobile gaming contributed 1,010 billion (YoY decline of 26.0 %) while PC gaming dropped 9.2 % YoY to 148 billion, reflecting the end of a delayed POE effect and reduced collaboration on “BattleGrounds.” Operating expenses decreased 18.0 % YoY to ₩1,244 billion, largely due to workforce optimization and reduced marketing spend; however, fee payments fell 31.9 % YoY, offset by higher amortization of intangible assets.
Operating loss widened to ₩86 billion in Q2 2025, with net loss reaching ₩336 billion. The company’s operating margin slipped to –7.4 % from 0.7 % in Q2 2024, and net margin fell to –29.0 %. Cash balances declined sharply from ₩756 billion in Q2 2024 to ₩429 million in Q2 2025, reflecting liquidity pressure. Balance‑sheet analysis shows a reduction in current liabilities and a rise in long‑term debt, while equity shrank to ₩1.43 trillion.
Strategically, the company plans a pipeline of self‑developed titles—“Gardis Order,” “SM Game Station,” and “Dungeon Arise”—scheduled for release from Q3 2025 to Q1 2026, targeting global markets. The outlook indicates continued investment in IP development and cost discipline to stabilize profitability amid a competitive gaming landscape.