IKEA

Understanding the Value of a European Video Games Society

Manuscript completed in July 2023 This document has been prepared for the European Commission however it reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein (http://www.europa.eu).

• The European video game market reached an estimated EUR 24.5 billion in 2022, with physical game sales continuing to decline to just 17% of total revenue.
• Over 50% of the European population aged 6–64 plays video games, with engagement peaking at 80% among the 11–14 age demographic.
• The European industry is primarily composed of SMEs that struggle to adopt advanced monetization models like subscriptions and in-app transactions, which are currently dominated by larger, non-indie actors.