IDC

Gaming Spotlight 2023

• Mobile gaming spending is projected to decline by approximately 2% in 2023 due to rising acquisition costs and increased regulatory pressure.
• High-performing titles demonstrate distinct demographic trends: 'Royal Match' generated $1.7 billion in revenue with a strong base of players aged 45+, while 'Honkai: Star Rail' captured $457 million by targeting Gen-Z with high-price bundles.
• Consumer sentiment toward standard in-game video ads has dropped significantly, falling from 50% positive in Q3 2020 to 30% by Q3 2022, largely due to ad fatigue and market oversaturation.