GEEIQ
Organization1 document
GEEIQ is a data and analytics company that helps brands decide if, where and how to engage in gaming, with audience data, platform comparisons and measurement. It publishes reports such as Brands in Gaming 101: Virtual Worlds.
Documents
Report37 pages
Brands in Gaming 101: Virtual Worlds
Virtual worlds have emerged as a critical marketing frontier, fundamentally reshaping how brands engage with younger demographics.
- Virtual worlds command higher user attention than other channels, with 73% of players in a focused state compared to 57% for video streaming and 40% for social media.
- Gaming is a primary social space for Gen Z, as 92% of women and 93% of men aged 16 to 24 play video games, and 17.7% have engaged with a branded game in the past month.
- The virtual world market is dominated by four platforms: Roblox (380 million monthly active users), Minecraft (200 million), Fortnite (130 million), and ZEPETO (33 million).
GEEIQJul 2026