Game Publishing & Marketing Summit

The Global State of Game Publishing & Marketing 2025 Industry Report

• The global game publishing market is projected to grow from $117.4 billion in 2025 to $150.5 billion by 2030, driven by a market where 95% of revenue is already generated through digital distribution.
• Multiplatform launches have increased by 40% as developers prioritize cross-platform strategies, which can boost total revenue by up to 40%.
• Live Service Games have become the industry standard, with 95% of studios now developing titles specifically designed for recurring revenue models.