Destination Toronto
Organization1 report
Destination Toronto is the destination marketing organization for the city of Toronto, promoting it to visitors and event organizers. It publishes tourism material, including an esports strategy for Toronto.
Documents
Report54 pages
Level Up: Toronto Esports Strategy 2023-2027
The document is the Toronto Esports Strategy 2023-2027, titled "Level Up," funded by the City of Toronto, Destination Toronto, and Ontario Creates.
- The document reports an average of 70% of esports event attendees are from out of market, and describes Toronto's esports community as willing to travel.
- The document identifies a content creator brain drain, with many Toronto-born influencers now based in Los Angeles.
- Esports is described as still relatively unknown beyond its own community, which the document links to difficulty raising funds and securing sponsorship.
City of TorontoJul 2023
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