CNBC
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CNBC is a business news network and website covering markets, technology, trade and companies. It publishes news articles, including coverage of video game moves by companies such as Netflix.
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Netflix Aims to 'Crawl, Walk, Run' When It Comes to Video Games: It's Still Crawling
Netflix continues to pursue a cautious, long-term strategy for its gaming division, characterizing its current progress as a "crawl" phase.
- Less than 1% of Netflix's 247.15 million subscribers play a Netflix game daily, despite the game library tripling in the last year.
- Netflix's games had 70.5 million global downloads as of September 2023, with an estimated average of 2.2 million daily users, peaking at 2.7 million in January 2023.
- Netflix views gaming as a 'crawl, walk, run' strategy to create future revenue streams and keep subscribers engaged between show seasons, similar to its early efforts in sports and retail.
CNBCOct 2023