BGZ Berliner Gesellschaft für internationale Zusammenarbeit mbH

Manual on International Cooperation for BSR-Wide Game Business Development

• The global game market is rapidly growing, with China leading in consumer spending, followed by the US and Japan. European countries, with smaller home markets, must focus on global markets, necessitating internationalization in game incubation.
• International cooperation is crucial for game incubators to stay updated on trends, tools, and opportunities, requiring resources like travel to events and partners, supported by sustainable business models or public funding.
• The Game Camps project (2017-2020), funded by Interreg Central Baltic, fostered cross-border startups by bringing together over 250 game enthusiasts from Finland, Sweden, Estonia, and Latvia, resulting in four new startups and support for over 15 existing ones.
• Establishing a common brand like 'Baltic Sea Games' for the BSR game industry involves questions about who creates and promotes it, their motivations, and target groups. The brand has a logo and social media presence, but its WordPress website is currently an initial landing page.
• Collaborative ecosystem activities, such as strengthening the incubation ecosystem, sharing expertise on specialized topics, and creating international environments for startups, are identified as key areas where transnational efforts can significantly boost quality and impact.