Advanced Manufacturing Research Center

State-of-the-art in Business Games

Serious games and gamification serve as transformative tools within modern corporate environments, functioning primarily to enhance professional training, recruitment, and consumer engagement.

• Serious games serve as scalable, cost-effective complements to traditional training and recruitment rather than replacements for established business practices.
• Successful implementation requires balancing technical mechanics with rigorous pedagogical design to ensure alignment with measurable educational objectives.
• Widespread adoption is currently hindered by high initial development costs, a lack of empirical research, and leadership skepticism regarding the perceived frivolity of gaming.