Accenture

2026 Italian Esports Report: Market & Streaming Trends

The Italian esports sector is currently undergoing a critical transition from experimental marketing to a more sophisticated, strategic engagement model.

• The Italian esports market is valued at €32–35 million, but it faces a structural monetization gap where sponsorships account for nearly 70% of revenue while media rights and merchandising remain marginal.
• There is a significant conversion opportunity among the 41% of Italians aged 25+ who play video games but do not currently follow esports content.
• Under-25 audiences show high engagement, with 83% participating in gaming and esports content, whereas only 49% of the 25+ demographic follows esports.