AARP

The 50-Plus Gamer of Today and Tomorrow

• The 50-plus gaming population has reached 52.4 million individuals, with average weekly engagement increasing by over 40% since 2019 to 12 hours per week.
• A high-engagement segment comprising 26% of the demographic—classified as Enthusiasts and Immersives—accounts for nearly 50% of total spending.
• 70% of gamers aged 50 and older believe gaming is essential for cognitive stimulation and healthy aging, yet 70% feel the industry treats them as an afterthought in design and marketing.