Reddit-acquired users demonstrate significantly higher lifetime value, with 41% higher Day-1 spend than other social platforms and 159% higher than digital media.
02
Reddit users exhibit superior long-term retention and engagement, spending 55% more time in-app on Day 1 and 103% more by Day 30 compared to other channels.
03
Global mobile in-app purchase revenue reached $150 billion in 2024, representing a 13% year-over-year increase, while total usage hit 4.2 trillion hours.
04
Generative AI apps experienced massive growth in 2024, reaching 17 billion downloads compared to 5 billion in 2019.
05
Non-gaming in-app purchase revenue grew by $14 billion, a 25% year-over-year increase, while mobile gaming revenue grew 4% to $81 billion.
06
Cryptocurrency app session counts rose 37% year-over-year in 2024, largely driven by the recovery of Bitcoin prices.
07
Annual mobile app downloads have stabilized at approximately 135–140 billion, with average revenue per user reaching $285,000.
Insights
01
Reddit-acquired users demonstrate significantly higher lifetime value, with 41% higher Day-1 spend than other social platforms and 159% higher than digital media.
02
Reddit users exhibit superior long-term retention and engagement, spending 55% more time in-app on Day 1 and 103% more by Day 30 compared to other channels.
03
Global mobile in-app purchase revenue reached $150 billion in 2024, representing a 13% year-over-year increase, while total usage hit 4.2 trillion hours.
04
Generative AI apps experienced massive growth in 2024, reaching 17 billion downloads compared to 5 billion in 2019.
05
Non-gaming in-app purchase revenue grew by $14 billion, a 25% year-over-year increase, while mobile gaming revenue grew 4% to $81 billion.
06
Cryptocurrency app session counts rose 37% year-over-year in 2024, largely driven by the recovery of Bitcoin prices.
07
Annual mobile app downloads have stabilized at approximately 135–140 billion, with average revenue per user reaching $285,000.