Market (Mobile)ยทUpdated Mar 17, 2026 by MoEngage
The Indian gaming industry is projected to grow from $2.6 billion in 2022 to $8.6 billion by 2027, supported by a user base exceeding 300 million gamers.
The industry is facing a significant retention crisis, with 68% of users engaging with a gaming app fewer than ten times.
Following a pandemic-era surge where casual game installs rose 90% and RMG revenue grew 35% in April 2021, organic growth stabilized and declined throughout 2022.
Brands utilizing multi-channel engagement platforms can achieve push notification conversion rates as high as 91%.
To combat churn and sustain profitability, developers must shift from acquisition-focused models to strategies like RFM (Recency, Frequency, Monetary) segmentation and predictive AI.
Technical optimization, including App Store Optimization (ASO) for discoverability, is now considered mandatory for survival in the maturing Indian market.
The Indian gaming industry is projected to grow from $2.6 billion in 2022 to $8.6 billion by 2027, supported by a user base exceeding 300 million gamers.
The industry is facing a significant retention crisis, with 68% of users engaging with a gaming app fewer than ten times.
Following a pandemic-era surge where casual game installs rose 90% and RMG revenue grew 35% in April 2021, organic growth stabilized and declined throughout 2022.
Brands utilizing multi-channel engagement platforms can achieve push notification conversion rates as high as 91%.
To combat churn and sustain profitability, developers must shift from acquisition-focused models to strategies like RFM (Recency, Frequency, Monetary) segmentation and predictive AI.
Technical optimization, including App Store Optimization (ASO) for discoverability, is now considered mandatory for survival in the maturing Indian market.