- 01
Monthly active users for the top 500 apps grew at a compound annual growth rate of 12 to 14 percent between 2018 and 2021, with the average top app adding 10 million users annually.
- 02
While pandemic-driven engagement spikes normalized by Q2 2021, overall usage metrics across iOS and Android remain higher than pre-pandemic levels.
- 03
Mid-core gaming genres like Strategy and RPG command the highest engagement, with users averaging one hour of play per day and showing a strong correlation between time spent and revenue per download.
- 04
Hypercasual titles dominate in total monthly and weekly active users, but they negatively impact overall day-30 game retention metrics by prioritizing acquisition over long-term loyalty.
- 05
Social networking apps lead in session frequency with nearly 10 sessions per day on Android, while entertainment apps lead in daily time spent at approximately 30 minutes.
- 06
Business, education, and medical apps emerged as the fastest-growing categories, while travel and navigation apps experienced the most significant declines during the 2018–2021 period.
- 07
Tabletop games represent a high-retention outlier within the casual gaming sector, maintaining the strongest long-term loyalty and daily time spent metrics.