Türkiye’s mobile market has reached high maturity with a 93.3% connectivity rate, serving as a critical global testing ground for new digital products.
02
E-commerce sessions in Türkiye grew by 4% year-over-year, significantly outperforming the global average growth rate of 0.3%.
03
Gaming engagement remains robust as of H1 2026, with a 6% year-over-year increase in sessions and an average session duration of nearly 34 minutes.
04
The Turkish market is experiencing accelerated adoption of generative AI, with growth metrics in this vertical currently outpacing global averages.
05
Financial app session growth in the region reached 2% year-over-year as of mid-2026.
06
Developers are shifting strategy away from aggressive user acquisition toward long-term loyalty models focused on personalization, security, and trust.
Insights
01
Türkiye’s mobile market has reached high maturity with a 93.3% connectivity rate, serving as a critical global testing ground for new digital products.
02
E-commerce sessions in Türkiye grew by 4% year-over-year, significantly outperforming the global average growth rate of 0.3%.
03
Gaming engagement remains robust as of H1 2026, with a 6% year-over-year increase in sessions and an average session duration of nearly 34 minutes.
04
The Turkish market is experiencing accelerated adoption of generative AI, with growth metrics in this vertical currently outpacing global averages.
05
Financial app session growth in the region reached 2% year-over-year as of mid-2026.
06
Developers are shifting strategy away from aggressive user acquisition toward long-term loyalty models focused on personalization, security, and trust.