Market (Overall)·Updated Mar 17, 2026 by GWI
As of 2020, 86% of internet users across 15 global markets engage in gaming, with mobile platforms driving significant demographic expansion among women, families, and adults aged 55 to 64.
Revenue models have shifted toward digital-first ecosystems, where in-game microtransactions and downloadable content serve as the primary financial engines, particularly among high-spending Gen Z and millennial male players.
Esports followers represent a highly receptive audience for advertising, with nearly 50% viewing brand sponsorships as a natural fit and 40% actively supporting brands that invest in their favorite teams.
India has emerged as a critical growth frontier for the gaming industry, driven by a massive, mobile-first population.
While mobile gaming facilitates broad accessibility, consoles and PCs remain the primary platforms for the most committed and high-spending segments of the gaming audience.
Effective brand engagement requires moving beyond traditional advertising to focus on community integration, exclusivity, and leveraging streamers and critics as influential brand ambassadors.
As of 2020, 86% of internet users across 15 global markets engage in gaming, with mobile platforms driving significant demographic expansion among women, families, and adults aged 55 to 64.
Revenue models have shifted toward digital-first ecosystems, where in-game microtransactions and downloadable content serve as the primary financial engines, particularly among high-spending Gen Z and millennial male players.
Esports followers represent a highly receptive audience for advertising, with nearly 50% viewing brand sponsorships as a natural fit and 40% actively supporting brands that invest in their favorite teams.
India has emerged as a critical growth frontier for the gaming industry, driven by a massive, mobile-first population.
While mobile gaming facilitates broad accessibility, consoles and PCs remain the primary platforms for the most committed and high-spending segments of the gaming audience.
Effective brand engagement requires moving beyond traditional advertising to focus on community integration, exclusivity, and leveraging streamers and critics as influential brand ambassadors.