Global gaming app CPC rose 33% from $0.03 to $0.04 between 2024 and 2025, while global CPM increased 20% from $3.63 to $4.34.
02
Hyper-casual games maintained the largest market share of installs at 29.1% in 2025, while action games dominated session share at 17.1%.
03
Strategy games saw the most significant increase in session length, growing 18% to 37.51 minutes, and experienced a 133% surge in CPC from $0.03 to $0.07.
04
Over 90% of game developers now utilize AI to automate and streamline core production tasks, including playtesting, localization, and game balancing.
05
North America recorded the highest regional CPC at $0.12 in 2025, representing a 71% increase, with the U.S. market specifically rising 86% to $0.13.
06
Slots and casino games command the highest advertising costs, with slots seeing a 106% CPC increase to $0.35 and casino CPM rising 17% to $12.22.
07
Cross-platform strategies and reward-driven mechanics, such as rewarded ads and in-game incentives, are increasingly prioritized to extend player lifetime value and improve retention.
Insights
01
Global gaming app CPC rose 33% from $0.03 to $0.04 between 2024 and 2025, while global CPM increased 20% from $3.63 to $4.34.
02
Hyper-casual games maintained the largest market share of installs at 29.1% in 2025, while action games dominated session share at 17.1%.
03
Strategy games saw the most significant increase in session length, growing 18% to 37.51 minutes, and experienced a 133% surge in CPC from $0.03 to $0.07.
04
Over 90% of game developers now utilize AI to automate and streamline core production tasks, including playtesting, localization, and game balancing.
05
North America recorded the highest regional CPC at $0.12 in 2025, representing a 71% increase, with the U.S. market specifically rising 86% to $0.13.
06
Slots and casino games command the highest advertising costs, with slots seeing a 106% CPC increase to $0.35 and casino CPM rising 17% to $12.22.
07
Cross-platform strategies and reward-driven mechanics, such as rewarded ads and in-game incentives, are increasingly prioritized to extend player lifetime value and improve retention.