Market (Mobile)·Updated Jun 25, 2026 by Adjust
Mobile gaming is projected to generate $126.1 billion in 2025, capturing 49% of total global gaming revenue compared to console (28%) and PC (23%).
Global ATT opt-in rates reached 37.9% in Q1 2025, with arcade titles showing significant growth from 42.4% to 59.3%.
Advertising efficiency improved in 2024 as median cost per install fell from $0.38 to $0.36, while click-through rates increased from 7% to 9%.
Despite improved ad performance, monetization metrics declined, with average revenue per monthly active user (ARPMAU) falling from $0.31 to $0.28.
Growth in mobile gaming is shifting toward LATAM and MENA regions, with Indonesia (58.6%) and Malaysia (51.9%) leading in privacy compliance opt-in rates.
Casino and strategy genres are currently the primary exceptions to the broader industry decline in revenue-per-user metrics.
Mobile gaming is projected to generate $126.1 billion in 2025, capturing 49% of total global gaming revenue compared to console (28%) and PC (23%).
Global ATT opt-in rates reached 37.9% in Q1 2025, with arcade titles showing significant growth from 42.4% to 59.3%.
Advertising efficiency improved in 2024 as median cost per install fell from $0.38 to $0.36, while click-through rates increased from 7% to 9%.
Despite improved ad performance, monetization metrics declined, with average revenue per monthly active user (ARPMAU) falling from $0.31 to $0.28.
Growth in mobile gaming is shifting toward LATAM and MENA regions, with Indonesia (58.6%) and Malaysia (51.9%) leading in privacy compliance opt-in rates.
Casino and strategy genres are currently the primary exceptions to the broader industry decline in revenue-per-user metrics.