Mobile gaming is projected to generate $126.1 billion in 2025, capturing 49% of total global gaming revenue compared to console (28%) and PC (23%).

According to "The Gaming App Insights Report: 2025 Edition": Mobile gaming is projected to generate $126.1 billion in 2025, capturing 49% of total global gaming revenue compared to console (28%) and PC (23%).

Global ATT opt-in rates reached 37.9% in Q1 2025, with arcade titles showing significant growth from 42.4% to 59.3%.

According to "The Gaming App Insights Report: 2025 Edition": Global ATT opt-in rates reached 37.9% in Q1 2025, with arcade titles showing significant growth from 42.4% to 59.3%.

Advertising efficiency improved in 2024 as median cost per install fell from $0.38 to $0.36, while click-through rates increased from 7% to 9%.

According to "The Gaming App Insights Report: 2025 Edition": Advertising efficiency improved in 2024 as median cost per install fell from $0.38 to $0.36, while click-through rates increased from 7% to 9%.

Despite improved ad performance, monetization metrics declined, with average revenue per monthly active user (ARPMAU) falling from $0.31 to $0.28.

According to "The Gaming App Insights Report: 2025 Edition": Despite improved ad performance, monetization metrics declined, with average revenue per monthly active user (ARPMAU) falling from $0.31 to $0.28.

Growth in mobile gaming is shifting toward LATAM and MENA regions, with Indonesia (58.6%) and Malaysia (51.9%) leading in privacy compliance opt-in rates.

According to "The Gaming App Insights Report: 2025 Edition": Growth in mobile gaming is shifting toward LATAM and MENA regions, with Indonesia (58.6%) and Malaysia (51.9%) leading in privacy compliance opt-in rates.

Casino and strategy genres are currently the primary exceptions to the broader industry decline in revenue-per-user metrics.

According to "The Gaming App Insights Report: 2025 Edition": Casino and strategy genres are currently the primary exceptions to the broader industry decline in revenue-per-user metrics.

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Key Insights

The Gaming App Insights Report: 2025 Edition

Adjust~36 min full read

01
Mobile gaming is projected to generate $126.1 billion in 2025, capturing 49% of total global gaming revenue compared to console (28%) and PC (23%).
See it on page 3
02
Global ATT opt-in rates reached 37.9% in Q1 2025, with arcade titles showing significant growth from 42.4% to 59.3%.
See it on page 11
03
Advertising efficiency improved in 2024 as median cost per install fell from $0.38 to $0.36, while click-through rates increased from 7% to 9%.
See it on page 27
04
Despite improved ad performance, monetization metrics declined, with average revenue per monthly active user (ARPMAU) falling from $0.31 to $0.28.
See it on page 37
05
Growth in mobile gaming is shifting toward LATAM and MENA regions, with Indonesia (58.6%) and Malaysia (51.9%) leading in privacy compliance opt-in rates.
See it on page 12
06
Casino and strategy genres are currently the primary exceptions to the broader industry decline in revenue-per-user metrics.
See it on page 36

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