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Key Insights
The African Mobile Apps Landscape (2021)
AppsFlyer~13 min full read
- 01
Between Q1 2020 and Q1 2021, mobile app installs across Nigeria, South Africa, and Kenya grew by 41%, with Nigeria leading the growth at 43%.
See it on page 5 - 02
The gaming sector saw a 50% jump in installs during Q2 2020, while in-app advertising revenue for gaming surged by 167% between Q2 2020 and Q1 2021.
See it on page 8 - 03
In-app purchasing revenue for gaming peaked in Q3 2020, contributing one-third of the total annual revenue.
See it on page 8 - 04
Android remains the dominant platform with a 54% increase in non-organic installs, while iOS growth persists despite a 21% rise in cost-per-install.
See it on page 6 - 05
Market growth is driven by fintech apps serving unbanked populations and the adoption of super apps designed to mitigate device storage limitations.
See it on page 13 - 06
Mobile internet adoption in Sub-Saharan Africa remains a significant barrier at 26%, which is well below the global average.
See it on page 13
That's the gist.
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