Updated Mar 2, 2026 by GREE
GREE is committing approximately ¥10 billion over the next two to three years to scale its REALITY Metaverse platform globally through increased spending on advertising, labor, and outsourcing.
The REALITY platform currently operates in 63 countries and territories, with significant traction in North America, Southeast Asia, Central and South America, and Russia.
Heavy upfront investment in the Metaverse and new mobile game development is projected to cause an operating loss of several hundred million yen in the first quarter of fiscal year 2022.
The company’s investment and incubation segment is managed to provide a consistent medium-to-long-term return of over 10%.
GREE’s core strategy for fiscal year 2022 balances the high-growth potential of the Metaverse with the steady financial contributions of its diversified investment portfolio.
GREE is committing approximately ¥10 billion over the next two to three years to scale its REALITY Metaverse platform globally through increased spending on advertising, labor, and outsourcing.
The REALITY platform currently operates in 63 countries and territories, with significant traction in North America, Southeast Asia, Central and South America, and Russia.
Heavy upfront investment in the Metaverse and new mobile game development is projected to cause an operating loss of several hundred million yen in the first quarter of fiscal year 2022.
The company’s investment and incubation segment is managed to provide a consistent medium-to-long-term return of over 10%.
GREE’s core strategy for fiscal year 2022 balances the high-growth potential of the Metaverse with the steady financial contributions of its diversified investment portfolio.