Updated Mar 23, 2026 by GREE
GREE is committing approximately ¥10 billion over the next two to three years to scale its Metaverse platform, REALITY, focusing on advertising, labor, and outsourcing costs.
REALITY has expanded to 63 countries and territories globally, with particularly strong market reception in North America, Southeast Asia, Central and South America, and Russia.
GREE anticipates an operating loss in the hundreds of millions of yen for the first quarter of FY2022, driven by upfront investments and increased development costs for new app games.
The company’s investment and incubation segment targets a minimum return of 10% on venture capital activities to ensure consistent medium-to-long-term income.
REALITY differentiates itself from competitors through a unique livestreaming feature that allows users to broadcast content using virtual avatars.
GREE plans to accelerate REALITY's growth through localized events, expanded multilingual support, and aggressive promotional activities.
GREE is committing approximately ¥10 billion over the next two to three years to scale its Metaverse platform, REALITY, focusing on advertising, labor, and outsourcing costs.
REALITY has expanded to 63 countries and territories globally, with particularly strong market reception in North America, Southeast Asia, Central and South America, and Russia.
GREE anticipates an operating loss in the hundreds of millions of yen for the first quarter of FY2022, driven by upfront investments and increased development costs for new app games.
The company’s investment and incubation segment targets a minimum return of 10% on venture capital activities to ensure consistent medium-to-long-term income.
REALITY differentiates itself from competitors through a unique livestreaming feature that allows users to broadcast content using virtual avatars.
GREE plans to accelerate REALITY's growth through localized events, expanded multilingual support, and aggressive promotional activities.