Updated Mar 17, 2026 by GREE
GREE is targeting a return to operating margins above 20% by shifting from web-based to native mobile gaming, supported by a disciplined, quality-focused development process.
The company plans a 'release blitz' of eight new native games for the Japanese market in fiscal year 2017, with two titles scheduled for the first quarter.
Management defines a successful game 'hit' as any title that achieves a top-ten ranking in the App Store.
Internal studios Wright Flyer Studios and Pokelabo are leading the development strategy by specializing in action RPGs and GvG genres, respectively, while increasingly utilizing external IP.
Operating margins for the first quarter of fiscal year 2017 are expected to remain narrow due to continued aggressive investment in domestic and North American business units.
GREE acquired ADFULLY to strengthen its ad media business as part of a broader capital allocation strategy focused on long-term stability and M&A activity.
GREE is targeting a return to operating margins above 20% by shifting from web-based to native mobile gaming, supported by a disciplined, quality-focused development process.
The company plans a 'release blitz' of eight new native games for the Japanese market in fiscal year 2017, with two titles scheduled for the first quarter.
Management defines a successful game 'hit' as any title that achieves a top-ten ranking in the App Store.
Internal studios Wright Flyer Studios and Pokelabo are leading the development strategy by specializing in action RPGs and GvG genres, respectively, while increasingly utilizing external IP.
Operating margins for the first quarter of fiscal year 2017 are expected to remain narrow due to continued aggressive investment in domestic and North American business units.
GREE acquired ADFULLY to strengthen its ad media business as part of a broader capital allocation strategy focused on long-term stability and M&A activity.