Updated Mar 17, 2026 by Stream Hatchet
Despite a 9% quarterly viewership decline in Q2 2023, the live-streaming market remains 97% larger than pre-pandemic levels from Q2 2019.
New platform Kick captured a 2% market share in Q2 2023, driven by a 204% increase in unique channels and a creator-friendly 95-5 revenue split.
Kick’s content strategy diverges from Twitch, with over two-thirds of its viewership originating from non-gaming categories like 'Just Chatting' and 'Slots & Casino' rather than gaming.
Diablo IV generated 164 million hours watched in its first month, with 29% of its first-week viewership directly attributed to the 'Hardcore Mode' creator-led marketing challenge.
Esports viewership grew 4.1% year-over-year, with top organizations increasingly reliant on content creators, who account for over 50% of the audience for eight of the top ten teams.
League of Legends, Grand Theft Auto V, and VALORANT remained the most-watched gaming titles during the quarter.
Despite a 9% quarterly viewership decline in Q2 2023, the live-streaming market remains 97% larger than pre-pandemic levels from Q2 2019.
New platform Kick captured a 2% market share in Q2 2023, driven by a 204% increase in unique channels and a creator-friendly 95-5 revenue split.
Kick’s content strategy diverges from Twitch, with over two-thirds of its viewership originating from non-gaming categories like 'Just Chatting' and 'Slots & Casino' rather than gaming.
Diablo IV generated 164 million hours watched in its first month, with 29% of its first-week viewership directly attributed to the 'Hardcore Mode' creator-led marketing challenge.
Esports viewership grew 4.1% year-over-year, with top organizations increasingly reliant on content creators, who account for over 50% of the audience for eight of the top ten teams.
League of Legends, Grand Theft Auto V, and VALORANT remained the most-watched gaming titles during the quarter.